Our Story
Discover the journey behind SelfDiscoveryWear and our mission to inspire faith through fashion.
Our Mission
At SelfDiscoveryWear, we believe that clothing can be more than just fabric—it can be a powerful expression of faith and identity. Our mission is to create high-quality, stylish apparel that helps Christians boldly express their beliefs while sparking meaningful conversations about faith.
We're committed to creating designs that are not only visually appealing but also deeply rooted in scripture and spiritual truth. Each piece is crafted with intention, designed to remind the wearer of God's promises and to serve as a conversation starter for sharing faith with others.
Our Founder's Story
SelfDiscoveryWear was born from a personal journey of faith and self-discovery. Our founder, inspired by their own spiritual awakening, recognized the power of clothing as a form of expression and connection.
After years of struggling to find apparel that meaningfully represented their faith without compromising on style or quality, he decided to create a brand that would bridge this gap—offering Christians fashionable, high-quality clothing that boldly proclaims their beliefs.
What started as a small passion project has grown into a mission-driven brand dedicated to helping believers express their faith through fashion while building a community centered around shared values and spiritual growth.
Theo Lencer
Our Core Values
These values guide every step we take, every project we launch, and every gift we steward. Inspired by Kingdom entrepreneurs like David Green and Truett Cathy, we believe business, creativity, and faith can work together to serve God and people.
Faithfulness to God
Like David Green, we believe God owns everything—we're just stewards. We commit to seeking Him first in all decisions, depending on His wisdom and trusting His provision.
People Over Profit
Inspired by Truett Cathy's heart, we place people before profit—every team member, partner, and supporter matters. We treat everyone with honor, love, and respect.
"We're not in the chicken business, we're in the people business." - Truett Cathy
Excellence with Purpose
We are called to work with excellence—not for applause, but to glorify God. Everything we create, host, or release must be rooted in purpose, creativity, and truth.
"Work is a calling if you do it for the Lord." - David Green
Boldly Living Out Our Faith
We are not ashamed of the Gospel. Like these pioneers, we publicly express our faith through our products, events, and content, using every opportunity to point others to Christ.
Mission Before Ambition
We don't chase trends. We build with intention. Our vision isn't driven by success but by obedience to what God has called us to do—and the impact He wants to make through us.
Generosity as a Lifestyle
We give because we've been given much. We believe generosity is a core part of the Christian life—fueling missions, caring for the poor, and resourcing others to fulfill their God-given purpose.
"We are blessed to be a blessing." - Inspired by both leaders
Our Vision for the Future
We're building more than just a clothing brand—we're creating a movement that encourages believers to live out their faith boldly and authentically. Our vision extends beyond apparel to building a comprehensive faith community.
Faith Community
A space for devotionals, forums, and spiritual growth resources to nurture your faith journey.
Creative Studios
Multimedia content that inspires and encourages believers through various artistic expressions.
Events & Programs
Workshops, live sessions, and community gatherings to foster connection and spiritual growth.
Membership Benefits
Exclusive content, early access to new collections, and special community features for members.